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Google Analytics vs Hotjar

Features, integrations, platforms and pricing, side by side. They share 2 features.

Facts come from each app’s listing. Payment never changes this comparison.

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Hotjar

Analytics

Heatmaps, recordings and feedback for websites

Free plan

View Hotjar profileHotjar alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Google Analytics
    Free
    Hotjar
    Free plan + paid plans

  • Paid plans from

    Google Analytics
    Not listed
    Hotjar
    $32 / month

  • Free plan

    Google Analytics
    Yes
    Hotjar
    Yes

  • Plans

    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request
    Hotjar
    Free Basic plan; paid plans from $32/month billed annually, priced by daily sessions

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Google Analytics
    Yes
    Hotjar
    Yes

  • Android

    Google Analytics
    Yes
    Hotjar
    No

  • iOS

    Google Analytics
    Yes
    Hotjar
    No

Features

2 shared · 2 only in Google Analytics · 2 only in Hotjar

  • Product analytics

    Google Analytics
    Yes
    Hotjar
    Yes

  • Reporting dashboards

    Google Analytics
    Yes
    Hotjar
    Yes

  • Audience segmentation

    Google Analytics
    Yes
    Hotjar
    No

  • Web analytics

    Google Analytics
    Yes
    Hotjar
    No

  • Forms & surveys

    Google Analytics
    No
    Hotjar
    Yes

  • Session replay & heatmaps

    Google Analytics
    No
    Hotjar
    Yes

Integrations

0 shared · 3 only in Google Analytics · 6 only in Hotjar

  • Google Sheets

    Google Analytics
    Yes
    Hotjar
    No

  • Shopify

    Google Analytics
    Yes
    Hotjar
    No

  • WordPress

    Google Analytics
    Yes
    Hotjar
    No

  • Google Analytics

    Google Analytics
    No
    Hotjar
    Yes

  • HubSpot

    Google Analytics
    No
    Hotjar
    Yes

  • Jira

    Google Analytics
    No
    Hotjar
    Yes

  • Segment

    Google Analytics
    No
    Hotjar
    Yes

  • Slack

    Google Analytics
    No
    Hotjar
    Yes

  • Zapier

    Google Analytics
    No
    Hotjar
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works