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Google Analytics vs Mixpanel

Features, integrations, platforms and pricing, side by side. They share 3 features.

Facts come from each app’s listing. Payment never changes this comparison.

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Mixpanel

Analytics

Product analytics for every team

Free plan

View Mixpanel profileMixpanel alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Google Analytics
    Free
    Mixpanel
    Free plan + paid plans

  • Paid plans from

    Google Analytics
    Not listed
    Mixpanel
    Not listed

  • Free plan

    Google Analytics
    Yes
    Mixpanel
    Yes

  • Plans

    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request
    Mixpanel
    Free up to 1M monthly events; Growth plan priced by event volume; Enterprise on request

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Google Analytics
    Yes
    Mixpanel
    Yes

  • Android

    Google Analytics
    Yes
    Mixpanel
    No

  • iOS

    Google Analytics
    Yes
    Mixpanel
    No

Features

3 shared · 1 only in Google Analytics · 3 only in Mixpanel

  • Audience segmentation

    Google Analytics
    Yes
    Mixpanel
    Yes

  • Product analytics

    Google Analytics
    Yes
    Mixpanel
    Yes

  • Reporting dashboards

    Google Analytics
    Yes
    Mixpanel
    Yes

  • Web analytics

    Google Analytics
    Yes
    Mixpanel
    No

  • A/B testing

    Google Analytics
    No
    Mixpanel
    Yes

  • Data connectors

    Google Analytics
    No
    Mixpanel
    Yes

  • Session replay & heatmaps

    Google Analytics
    No
    Mixpanel
    Yes

Integrations

0 shared · 3 only in Google Analytics · 3 only in Mixpanel

  • Google Sheets

    Google Analytics
    Yes
    Mixpanel
    No

  • Shopify

    Google Analytics
    Yes
    Mixpanel
    No

  • WordPress

    Google Analytics
    Yes
    Mixpanel
    No

  • HubSpot

    Google Analytics
    No
    Mixpanel
    Yes

  • Segment

    Google Analytics
    No
    Mixpanel
    Yes

  • Slack

    Google Analytics
    No
    Mixpanel
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works