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Google Analytics vs Matomo

Features, integrations, platforms and pricing, side by side. They share 2 features.

Facts come from each app’s listing. Payment never changes this comparison.

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Matomo

Analytics

Privacy-friendly, open-source web analytics

Free plan

View Matomo profileMatomo alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Google Analytics
    Free
    Matomo
    Open source

  • Paid plans from

    Google Analytics
    Not listed
    Matomo
    Not listed

  • Free plan

    Google Analytics
    Yes
    Matomo
    Yes

  • Plans

    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request
    Matomo
    Free to self-host; Matomo Cloud plans priced by traffic

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Google Analytics
    Yes
    Matomo
    Yes

  • Android

    Google Analytics
    Yes
    Matomo
    No

  • iOS

    Google Analytics
    Yes
    Matomo
    No

Features

2 shared · 2 only in Google Analytics · 5 only in Matomo

  • Reporting dashboards

    Google Analytics
    Yes
    Matomo
    Yes

  • Web analytics

    Google Analytics
    Yes
    Matomo
    Yes

  • Audience segmentation

    Google Analytics
    Yes
    Matomo
    No

  • Product analytics

    Google Analytics
    Yes
    Matomo
    No

  • A/B testing

    Google Analytics
    No
    Matomo
    Yes

  • Privacy-first tracking

    Google Analytics
    No
    Matomo
    Yes

  • Public API

    Google Analytics
    No
    Matomo
    Yes

  • Self-hosting

    Google Analytics
    No
    Matomo
    Yes

  • Session replay & heatmaps

    Google Analytics
    No
    Matomo
    Yes

Integrations

1 shared · 2 only in Google Analytics · 1 only in Matomo

  • WordPress

    Google Analytics
    Yes
    Matomo
    Yes

  • Google Sheets

    Google Analytics
    Yes
    Matomo
    No

  • Shopify

    Google Analytics
    Yes
    Matomo
    No

  • Google Analytics

    Google Analytics
    No
    Matomo
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works