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Google Analytics alternatives

10 apps that do what Google Analytics does, starting with the Analytics apps that share most of its features.

Ordered by category, then by how many of Google Analytics’s listed features each app shares, then by our organic score (ratings, visitor feedback, listing completeness, freshness). Payment, Pro plans and verification are not inputs. How ranking works

Alternatives to Google Analytics

Organic order. Payment never changes it.How ranking works

  • Position 1

    Digital analytics and experimentation platform

    Why it’s here

    • Shares 3 of Google Analytics's listed features: Audience segmentation, Product analytics and Reporting dashboards
    • Integrates with AWS, HubSpot, Salesforce and 2 more
    • Free plan available
  • Position 2

    Product analytics for every team

    Why it’s here

    • Shares 3 of Google Analytics's listed features: Audience segmentation, Product analytics and Reporting dashboards
    • Integrates with HubSpot, Segment and Slack
    • Free plan available
  • Position 3

    Simple, privacy-first website analytics

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Reporting dashboards and Web analytics
    • Integrates with WordPress
  • Position 4

    Product analytics with automatic event capture

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Product analytics and Reporting dashboards
    • Integrates with HubSpot, Salesforce, Segment and 1 more
    • Free plan available
  • Position 5

    Heatmaps, recordings and feedback for websites

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Product analytics and Reporting dashboards
    • Integrates with Google Analytics, HubSpot, Jira and 3 more
    • Free plan available
  • Position 6

    Privacy-friendly, open-source web analytics

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Reporting dashboards and Web analytics
    • Integrates with Google Analytics and WordPress
    • Open source
  • Position 7

    Simple, privacy-friendly website analytics

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Reporting dashboards and Web analytics
    • Integrates with Google Analytics and WordPress
    • Open source
  • Position 8

    Open-source product analytics suite

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Product analytics and Web analytics
    • Integrates with HubSpot, Segment, Slack and 2 more
    • Open source
  • Position 9

    Open-source, privacy-focused web analytics

    Why it’s here

    • Shares 2 of Google Analytics's listed features: Reporting dashboards and Web analytics
    • Open source
  • Position 10

    Open-source business intelligence

    Why it’s here

    • Shares 1 of Google Analytics's listed features: Reporting dashboards
    • Integrates with Slack
    • Open source

Not sure which fits?

Tell the advisor what your team needs and what you don’t like about Google Analytics. It ranks these apps against your requirements and shows the facts behind each pick.