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Fathom Analytics vs Google Analytics

Features, integrations, platforms and pricing, side by side. They share 2 features.

Facts come from each app’s listing. Payment never changes this comparison.

Fathom Analytics

Analytics

Simple, privacy-first website analytics

Pricing on request

View Fathom Analytics profileFathom Analytics alternativesVisit site (opens in a new tab)

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Fathom Analytics
    Paid
    Google Analytics
    Free

  • Paid plans from

    Fathom Analytics
    Not listed
    Google Analytics
    Not listed

  • Free plan

    Fathom Analytics
    No
    Google Analytics
    Yes

  • Plans

    Fathom Analytics
    Paid plans by monthly pageviews; free trial
    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Fathom Analytics
    Yes
    Google Analytics
    Yes

  • Android

    Fathom Analytics
    No
    Google Analytics
    Yes

  • iOS

    Fathom Analytics
    No
    Google Analytics
    Yes

Features

2 shared · 2 only in Fathom Analytics · 2 only in Google Analytics

  • Reporting dashboards

    Fathom Analytics
    Yes
    Google Analytics
    Yes

  • Web analytics

    Fathom Analytics
    Yes
    Google Analytics
    Yes

  • Privacy-first tracking

    Fathom Analytics
    Yes
    Google Analytics
    No

  • Public API

    Fathom Analytics
    Yes
    Google Analytics
    No

  • Audience segmentation

    Fathom Analytics
    No
    Google Analytics
    Yes

  • Product analytics

    Fathom Analytics
    No
    Google Analytics
    Yes

Integrations

1 shared · 2 only in Google Analytics

  • WordPress

    Fathom Analytics
    Yes
    Google Analytics
    Yes

  • Google Sheets

    Fathom Analytics
    No
    Google Analytics
    Yes

  • Shopify

    Fathom Analytics
    No
    Google Analytics
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works