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Amplitude vs Google Analytics

Features, integrations, platforms and pricing, side by side. They share 3 features.

Facts come from each app’s listing. Payment never changes this comparison.

Amplitude

Analytics

Digital analytics and experimentation platform

Free plan

View Amplitude profileAmplitude alternativesVisit site (opens in a new tab)

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Amplitude
    Free plan + paid plans
    Google Analytics
    Free
  • Paid plans from

    Amplitude
    $49 / month
    Google Analytics
    Not listed
  • Free plan

    Amplitude
    Yes
    Google Analytics
    Yes
  • Plans

    Amplitude
    Free Starter plan; Plus from $49/month billed annually; Growth and Enterprise on request
    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Amplitude
    Yes
    Google Analytics
    Yes
  • Android

    Amplitude
    No
    Google Analytics
    Yes
  • iOS

    Amplitude
    No
    Google Analytics
    Yes

Features

3 shared · 4 only in Amplitude · 1 only in Google Analytics

  • Audience segmentation

    Amplitude
    Yes
    Google Analytics
    Yes
  • Product analytics

    Amplitude
    Yes
    Google Analytics
    Yes
  • Reporting dashboards

    Amplitude
    Yes
    Google Analytics
    Yes
  • A/B testing

    Amplitude
    Yes
    Google Analytics
    No
  • AI assistant

    Amplitude
    Yes
    Google Analytics
    No
  • Data connectors

    Amplitude
    Yes
    Google Analytics
    No
  • Session replay & heatmaps

    Amplitude
    Yes
    Google Analytics
    No
  • Web analytics

    Amplitude
    No
    Google Analytics
    Yes

Integrations

0 shared · 5 only in Amplitude · 3 only in Google Analytics

  • AWS

    Amplitude
    Yes
    Google Analytics
    No
  • HubSpot

    Amplitude
    Yes
    Google Analytics
    No
  • Salesforce

    Amplitude
    Yes
    Google Analytics
    No
  • Segment

    Amplitude
    Yes
    Google Analytics
    No
  • Slack

    Amplitude
    Yes
    Google Analytics
    No
  • Google Sheets

    Amplitude
    No
    Google Analytics
    Yes
  • Shopify

    Amplitude
    No
    Google Analytics
    Yes
  • WordPress

    Amplitude
    No
    Google Analytics
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works