Amplitude vs Google Analytics
Features, integrations, platforms and pricing, side by side. They share 3 features.
Facts come from each app’s listing. Payment never changes this comparison.
Amplitude
Analytics
Digital analytics and experimentation platform
Free plan
View Amplitude profileAmplitude alternativesVisit site (opens in a new tab)
Google Analytics
Analytics
Free web and app analytics from Google
Free
View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)
Side by side
Pricing
Model
- Amplitude
- Free plan + paid plans
- Google Analytics
- Free
Paid plans from
- Amplitude
- $49 / month
- Google Analytics
- Not listed
Free plan
- Amplitude
- Yes
- Google Analytics
- Yes
Plans
- Amplitude
- Free Starter plan; Plus from $49/month billed annually; Growth and Enterprise on request
- Google Analytics
- Free (GA4); Analytics 360 for enterprises on request
Platforms
1 shared · 2 only in Google Analytics
Web
- Amplitude
- Yes
- Google Analytics
- Yes
Android
- Amplitude
- No
- Google Analytics
- Yes
iOS
- Amplitude
- No
- Google Analytics
- Yes
Features
3 shared · 4 only in Amplitude · 1 only in Google Analytics
Audience segmentation
- Amplitude
- Yes
- Google Analytics
- Yes
Product analytics
- Amplitude
- Yes
- Google Analytics
- Yes
Reporting dashboards
- Amplitude
- Yes
- Google Analytics
- Yes
A/B testing
- Amplitude
- Yes
- Google Analytics
- No
AI assistant
- Amplitude
- Yes
- Google Analytics
- No
Data connectors
- Amplitude
- Yes
- Google Analytics
- No
Session replay & heatmaps
- Amplitude
- Yes
- Google Analytics
- No
Web analytics
- Amplitude
- No
- Google Analytics
- Yes
Integrations
0 shared · 5 only in Amplitude · 3 only in Google Analytics
AWS
- Amplitude
- Yes
- Google Analytics
- No
HubSpot
- Amplitude
- Yes
- Google Analytics
- No
Salesforce
- Amplitude
- Yes
- Google Analytics
- No
Segment
- Amplitude
- Yes
- Google Analytics
- No
Slack
- Amplitude
- Yes
- Google Analytics
- No
Google Sheets
- Amplitude
- No
- Google Analytics
- Yes
Shopify
- Amplitude
- No
- Google Analytics
- Yes
WordPress
- Amplitude
- No
- Google Analytics
- Yes
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