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Ahrefs vs Google Analytics

Features, integrations, platforms and pricing, side by side. They share 1 feature.

Facts come from each app’s listing. Payment never changes this comparison.

Ahrefs

Marketing

SEO tools for backlinks, keywords and site audits

Pricing on request

View Ahrefs profileAhrefs alternativesVisit site (opens in a new tab)

Google Analytics

Analytics

Free web and app analytics from Google

Free

View Google Analytics profileGoogle Analytics alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Ahrefs
    Paid
    Google Analytics
    Free

  • Paid plans from

    Ahrefs
    Not listed
    Google Analytics
    Not listed

  • Free plan

    Ahrefs
    No
    Google Analytics
    Yes

  • Plans

    Ahrefs
    Paid plans per month; Ahrefs Webmaster Tools are free for verified site owners
    Google Analytics
    Free (GA4); Analytics 360 for enterprises on request

Platforms

1 shared · 2 only in Google Analytics

  • Web

    Ahrefs
    Yes
    Google Analytics
    Yes

  • Android

    Ahrefs
    No
    Google Analytics
    Yes

  • iOS

    Ahrefs
    No
    Google Analytics
    Yes

Features

1 shared · 3 only in Ahrefs · 3 only in Google Analytics

  • Reporting dashboards

    Ahrefs
    Yes
    Google Analytics
    Yes

  • AI assistant

    Ahrefs
    Yes
    Google Analytics
    No

  • Public API

    Ahrefs
    Yes
    Google Analytics
    No

  • SEO tools

    Ahrefs
    Yes
    Google Analytics
    No

  • Audience segmentation

    Ahrefs
    No
    Google Analytics
    Yes

  • Product analytics

    Ahrefs
    No
    Google Analytics
    Yes

  • Web analytics

    Ahrefs
    No
    Google Analytics
    Yes

Integrations

1 shared · 1 only in Ahrefs · 2 only in Google Analytics

  • WordPress

    Ahrefs
    Yes
    Google Analytics
    Yes

  • Google Analytics

    Ahrefs
    Yes
    Google Analytics
    No

  • Google Sheets

    Ahrefs
    No
    Google Analytics
    Yes

  • Shopify

    Ahrefs
    No
    Google Analytics
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works