Data as of
State of Marketing apps: October 2026
18 Marketing apps on AppFinder, 72% have a free plan, the median listed paid plan starts at $14 a month.
Every figure counts the published Marketing listings on AppFinder at the time above: what each listing says about its pricing, platforms, features and integrations. Nothing is estimated or sampled, and nothing here is paid for.
- Published apps
- 18
- With a free plan
- 72%
- Median listed starting price (10 apps)
- $14/mo
- Launches in Oct so far
- 0
Pricing models
Free plan + paid plans
72% of apps
13 of 18 apps
Paid
28% of apps
5 of 18 apps
Platforms
An app can list several platforms.
Web
100% of apps
18 of 18 apps
Android
56% of apps
10 of 18 apps
iOS
56% of apps
10 of 18 apps
macOS
11% of apps
2 of 18 apps
Windows
11% of apps
2 of 18 apps
Most listed features
The 10 most common of 35 distinct features listed in this category.
Landing pages
50% of apps
9 of 18 apps
Reporting dashboards
50% of apps
9 of 18 apps
A/B testing
44% of apps
8 of 18 apps
Email campaigns
44% of apps
8 of 18 apps
AI assistant
39% of apps
7 of 18 apps
Audience segmentation
39% of apps
7 of 18 apps
Marketing automation
39% of apps
7 of 18 apps
Templates
39% of apps
7 of 18 apps
Forms & surveys
33% of apps
6 of 18 apps
SEO tools
28% of apps
5 of 18 apps
Most listed integrations
Zapier
67% of apps
12 of 18 apps
WordPress
56% of apps
10 of 18 apps
Shopify
44% of apps
8 of 18 apps
Stripe
44% of apps
8 of 18 apps
Salesforce
39% of apps
7 of 18 apps
HubSpot
33% of apps
6 of 18 apps
Google Analytics
28% of apps
5 of 18 apps
Canva
22% of apps
4 of 18 apps
Launches per month
Apps in this category whose launch date fell in each month (UTC).
0
May
0
Jun
0
Jul
0
Aug
0
Sep
0
Oct
Prices: 10 of 18 apps list a starting price for a paid plan. The lowest is $5 a month; the median shown is a real listed price (the lower middle value). Apps without a listed price, or with contact-sales pricing, are not counted.
Use these numbers
You’re welcome to quote this report. Please link to this page so readers can check the current figures.
AppFinder, "State of Marketing apps: October 2026", data as of 2026-10-26. https://appfinder.tech/state-of/marketing