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Matomo vs Mixpanel

Features, integrations, platforms and pricing, side by side. They share 3 features.

Facts come from each app’s listing. Payment never changes this comparison.

Matomo

Analytics

Privacy-friendly, open-source web analytics

Free plan

View Matomo profileMatomo alternativesVisit site (opens in a new tab)

Mixpanel

Analytics

Product analytics for every team

Free plan

View Mixpanel profileMixpanel alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Matomo
    Open source
    Mixpanel
    Free plan + paid plans

  • Paid plans from

    Matomo
    Not listed
    Mixpanel
    Not listed

  • Free plan

    Matomo
    Yes
    Mixpanel
    Yes

  • Plans

    Matomo
    Free to self-host; Matomo Cloud plans priced by traffic
    Mixpanel
    Free up to 1M monthly events; Growth plan priced by event volume; Enterprise on request

Platforms

1 shared

  • Web

    Matomo
    Yes
    Mixpanel
    Yes

Features

3 shared · 4 only in Matomo · 3 only in Mixpanel

  • A/B testing

    Matomo
    Yes
    Mixpanel
    Yes

  • Reporting dashboards

    Matomo
    Yes
    Mixpanel
    Yes

  • Session replay & heatmaps

    Matomo
    Yes
    Mixpanel
    Yes

  • Privacy-first tracking

    Matomo
    Yes
    Mixpanel
    No

  • Public API

    Matomo
    Yes
    Mixpanel
    No

  • Self-hosting

    Matomo
    Yes
    Mixpanel
    No

  • Web analytics

    Matomo
    Yes
    Mixpanel
    No

  • Audience segmentation

    Matomo
    No
    Mixpanel
    Yes

  • Data connectors

    Matomo
    No
    Mixpanel
    Yes

  • Product analytics

    Matomo
    No
    Mixpanel
    Yes

Integrations

0 shared · 2 only in Matomo · 3 only in Mixpanel

  • Google Analytics

    Matomo
    Yes
    Mixpanel
    No

  • WordPress

    Matomo
    Yes
    Mixpanel
    No

  • HubSpot

    Matomo
    No
    Mixpanel
    Yes

  • Segment

    Matomo
    No
    Mixpanel
    Yes

  • Slack

    Matomo
    No
    Mixpanel
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works