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Klaviyo vs Mailchimp

Features, integrations, platforms and pricing, side by side. They share 6 features.

Facts come from each app’s listing. Payment never changes this comparison.

Klaviyo

Marketing

Email and SMS marketing for e-commerce

Free plan

View Klaviyo profileKlaviyo alternativesVisit site (opens in a new tab)

Mailchimp

Marketing

Email marketing and automation for small businesses

Free plan

View Mailchimp profileMailchimp alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Klaviyo
    Free plan + paid plans
    Mailchimp
    Free plan + paid plans

  • Paid plans from

    Klaviyo
    Not listed
    Mailchimp
    $13 / month

  • Free plan

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Plans

    Klaviyo
    Free plan for small lists; paid plans by number of profiles
    Mailchimp
    Free plan for up to 500 contacts; Essentials from $13/month, priced by contact count

Platforms

3 shared

  • Android

    Klaviyo
    Yes
    Mailchimp
    Yes

  • iOS

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Web

    Klaviyo
    Yes
    Mailchimp
    Yes

Features

6 shared · 2 only in Mailchimp

  • A/B testing

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Audience segmentation

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Email campaigns

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Forms & surveys

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Marketing automation

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Reporting dashboards

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Landing pages

    Klaviyo
    No
    Mailchimp
    Yes

  • Templates

    Klaviyo
    No
    Mailchimp
    Yes

Integrations

4 shared · 3 only in Mailchimp

  • Shopify

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Stripe

    Klaviyo
    Yes
    Mailchimp
    Yes

  • WordPress

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Zapier

    Klaviyo
    Yes
    Mailchimp
    Yes

  • Canva

    Klaviyo
    No
    Mailchimp
    Yes

  • Google Analytics

    Klaviyo
    No
    Mailchimp
    Yes

  • Salesforce

    Klaviyo
    No
    Mailchimp
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works