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Amplitude vs Matomo

Features, integrations, platforms and pricing, side by side. They share 3 features.

Facts come from each app’s listing. Payment never changes this comparison.

Amplitude

Analytics

Digital analytics and experimentation platform

Free plan

View Amplitude profileAmplitude alternativesVisit site (opens in a new tab)

Matomo

Analytics

Privacy-friendly, open-source web analytics

Free plan

View Matomo profileMatomo alternativesVisit site (opens in a new tab)

Side by side

Pricing

  • Model

    Amplitude
    Free plan + paid plans
    Matomo
    Open source

  • Paid plans from

    Amplitude
    $49 / month
    Matomo
    Not listed

  • Free plan

    Amplitude
    Yes
    Matomo
    Yes

  • Plans

    Amplitude
    Free Starter plan; Plus from $49/month billed annually; Growth and Enterprise on request
    Matomo
    Free to self-host; Matomo Cloud plans priced by traffic

Platforms

1 shared

  • Web

    Amplitude
    Yes
    Matomo
    Yes

Features

3 shared · 4 only in Amplitude · 4 only in Matomo

  • A/B testing

    Amplitude
    Yes
    Matomo
    Yes

  • Reporting dashboards

    Amplitude
    Yes
    Matomo
    Yes

  • Session replay & heatmaps

    Amplitude
    Yes
    Matomo
    Yes

  • AI assistant

    Amplitude
    Yes
    Matomo
    No

  • Audience segmentation

    Amplitude
    Yes
    Matomo
    No

  • Data connectors

    Amplitude
    Yes
    Matomo
    No

  • Product analytics

    Amplitude
    Yes
    Matomo
    No

  • Privacy-first tracking

    Amplitude
    No
    Matomo
    Yes

  • Public API

    Amplitude
    No
    Matomo
    Yes

  • Self-hosting

    Amplitude
    No
    Matomo
    Yes

  • Web analytics

    Amplitude
    No
    Matomo
    Yes

Integrations

0 shared · 5 only in Amplitude · 2 only in Matomo

  • AWS

    Amplitude
    Yes
    Matomo
    No

  • HubSpot

    Amplitude
    Yes
    Matomo
    No

  • Salesforce

    Amplitude
    Yes
    Matomo
    No

  • Segment

    Amplitude
    Yes
    Matomo
    No

  • Slack

    Amplitude
    Yes
    Matomo
    No

  • Google Analytics

    Amplitude
    No
    Matomo
    Yes

  • WordPress

    Amplitude
    No
    Matomo
    Yes

More comparisons

Ranked by relevance. Payment never changes this order.How ranking works